About Zoro’s Ads & Tracking Activities

HOW WE USE COOKIES AND OTHER TRACKING TECHNOLOGY TO COLLECT INFORMATION

Zoro and our third party partners, automatically collect certain types of usage information when you visit our Service, read our emails, or otherwise interact with us. We typically collect this information through a variety of tracking technologies, including cookies, pixels, Flash objects, web beacons, file information and similar technology (collectively, “tracking technologies”). For example, we collect information about your device and its software, such as your IP address, browser type, Internet service provider, platform type, device type, operating system, date and time stamp, a unique ID that allows us to uniquely identify your browser, mobile device or your account, and other such information. We also collect information about the way you use our Service, for example, the site from which you came and the site to which you are going when you leave our website, the pages you visit, the links you click, how frequently you access the Service, whether you open emails or click the links contained in emails, whether you access the Service from multiple devices, and other actions you take on the Service. When you access our Service from a mobile device, we may collect unique identification numbers associated with your device or our mobile application (including, for example, a UDID, Unique ID for Advertisers (“IDFA”), Google AdID, or Windows Advertising ID), mobile carrier, device type, model and manufacturer, mobile device operating system brand and model, phone number, and depending on your mobile device settings, your geographical location data, including GPS coordinates (e.g., latitude and/or longitude) or similar information regarding the location of your mobile device, or we may be able to approximate a device’s location by analyzing other information, like an IP address. We may collect analytics data, or use third-party analytics tools such as Google Analytics, to help us measure traffic and usage trends for the Service and to understand more about the demographics and behaviors of our users, including by helping to identify our users across multiple devices. We may also work with third party partners to employ technologies, including the application of statistical modeling tools, which attempt to recognize you across multiple devices.

We use or may use the data collected through tracking technologies to:

  1. remember information so that you will not have to re-enter it during your visit or the next time you visit the site;
  2. provide custom, personalized content and information, including targeted content and advertising;
  3. identify you across multiple devices;
  4. provide and monitor the effectiveness of our Service;
  5. monitor aggregate metrics such as total number of visitors, traffic, usage, and demographic patterns on our website;
  6. diagnose or fix technology problems;
  7. otherwise to plan for and enhance our service.


THIRD PARTY TRACKING AND ONLINE ADVERTISING

We may share, or we may permit third party online advertising networks, social media networks, and other third party services, to collect information about your use of our website over time so that they may play or display ads that may be relevant to your interests on our Service as well as on other websites, apps or services, or on other devices you may use. Typically, though not always, the information we share is provided through cookies or similar tracking technologies, which recognize the device you are using and collect information, including click stream information, browser type, time and date you visited the site, and other information. We may also share a common account identifier (such as an email address or user ID) which has been cryptographically hashed so that the third party partner cannot reasonably identify you from the information, to help us identify you across devices. We and our third party partners use this information to display targeted ads on or through our Service, on other devices you may use, and on other websites or apps, including on Facebook. We or the online advertising networks use this information to make the advertisements you see online more relevant to your interests.


CONTROLLING TRACKING TECHNOLOGIES AND INTEREST-BASED ADS

Your choices to control tracking technologies. If you would prefer not to accept cookies, most browsers will allow you to:

  • (i) change your browser settings to notify you when you receive a cookie, which lets you choose whether or not to accept it;
  • (ii) disable existing cookies;
  • (iii) set your browser to automatically reject cookies.
Please note that doing so may negatively impact your experience using the Service, as some features and services on our Service may not work properly. Depending on your mobile device and operating system, you may not be able to delete or block all cookies.

You may also set your e-mail options to prevent the automatic downloading of images that may contain technologies that would allow us to know whether you have accessed our e-mail and performed certain functions with it.

Deleting cookies does not delete Local Storage Objects (LSOs) such as Flash objects and HTML5. You can learn more about Flash objects - including how to manage privacy and storage settings for Flash cookies – on Adobe’s website or by clicking here. If you choose to delete Flash objects from our Service, then you may not be able to access and use all or part of the Service or benefit from the information and services offered.

Deleting cookies does not block our use of Google Universal Analytics, which uses a unique identifier to recognize your browser or device. Please see below to learn more about Google Universal Analytics.

Your choices to control online advertising. As noted above, depending on your browser or mobile device, you may be able set your browser to delete or notify you of cookies and other tracking technology by actively managing the settings on your browser or mobile device. You may also be able to limit interest-based advertising through the settings on your mobile device by selecting “limit ad tracking” (iOS) or “opt-out of interest based ads” (Android). To learn more about interest-based advertising and how you may be able to opt-out of some of this advertising, you may wish to visit the Network Advertising Initiative’s online resources, and/or the DAA’s resources and you may also adjust your Facebook ad preferences through your Facebook settings. Some of these opt-outs may not be effective unless your browser is set to accept cookies. Furthermore, if you use a different device, change browsers or delete the opt-out cookie, you may need to perform the opt-out task again. You may also be able to opt-out of some – but not all – interest-based ads served by mobile ad networks by visiting http://youradchoices.com/appchoices and downloading the mobile AppChoices app.

About Google Analytics. We use Google Analytics and Google Universal Analytics to recognize you and the devices you use when you visit our site or Service on your browser or mobile device, login to your account on our Service, or otherwise engage with us. Google Universal Analytics uses tracking information as well as unique identifiers, like a user ID or email address which has been cryptographically hashed before being shared with Google, in order to facilitate this service. Google Analytics allows us to better understand how our users interact with our Service and to tailor our advertisements and content to you. For information on how Google Analytics collects and processes data, as well as how you can control information sent to Google, review Google's site “How Google uses data when you use our partners' sites or apps”. If you do not want Zoro to share information about you with Google Analytics to enable us to identify you across devices, please email us, or learn more here. You can also learn about Google Analytics’ currently available opt-outs, including the Google Analytics Browser Ad-On.

We may also utilize certain forms of display advertising and other advanced features through Google Universal Analytics, such as Remarketing with Google Analytics, Google Display Network Impression Reporting, the DoubleClick Campaign Manager Integration, and Google Analytics Demographics and Interest Reporting. These features enable us to use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the Doubleclick advertising cookie) or other third party cookies together to inform, optimize, and display ads based on your past visits to the Service. You may control your advertising preferences or opt-out of certain Google advertising products by visiting the Google Ads Preferences Manager, currently available here or by vising NAI’s online resources.