When people refer to plain brown packaging, they're actually referring to kraft paper. Kraft paper come is different weights so some can handle heavy jobs while others are mean for lightweight jobs. Many companies used craft paper for branded wrapping and packaging products. Kraft paper comes in sheets, like those used in a deli or retail outlet, and in large rolls that can be placed on racks for easy dispensing. Brown kraft paper is so versatile it can be used as a way to protect fragile items during shipping, as well as an outer wrap for sealing a package.