Zoro Turns 15: Evolving as a Digital Leader in Industrial Supplies

Today, Zoro turns 15 years old—a milestone that reflects the company’s continued evolution into an online destination for tools, parts, and supplies, and its strength in helping keep businesses running.

Zoro launched in 2011 with 20 team members, offering approximately 200,000 products as a streamlined way for small- and mid-sized businesses to buy supplies online. What began as a startup operation—where a lean team handled everything from product sourcing to packing orders—has developed into a scaled, tech-enabled ecommerce platform designed to make it seamless for customers to get what they need to do the job.

Now, the company has grown to more than 600 team members and a digital assortment of 13 million products. That growth is powered by a collaborative network of supplier partners and distribution expertise, enabling Zoro to serve more than 4 million customers in a wide range of industries and fulfill over 4.5 million web transactions annually. These capabilities are enabled by ongoing investment in technology, data, and AI-driven innovation that improve the customer experience from product discovery through purchase and delivery.

This momentum is also reflected in Zoro’s continued business performance, surpassing $1.4 billion in annual revenue in 2025.

“For 15 years, Zoro has continued to grow by serving our customers with an entrepreneurial spirit grounded in our core values: Be Customer Obsessed, Take Ownership, Win & Learn Together, and Be Transparent,” said Sandy Mattinson, President of Zoro. “Those values have been part of who we are from the beginning, and they continue to guide our momentum and how we innovate to serve businesses every day.”

Expanding Assortment and Value

Zoro continues to expand its product assortment in key industrial categories, emphasizing its private brand portfolio. Introduced in 2025, the company now offers 20 Zoro brand products, including everyday essentials, with additional items planned for 2026. Supported by a dedicated on-site experience, the portfolio gives businesses value-driven options across frequently purchased categories while making it easier to get the supplies they rely on most.

Strengthening Fulfillment

Zoro is also strengthening how products move from warehouse to customer, supported by an extensive network of supplier partners and Grainger’s distribution infrastructure. The company currently delivers most orders within 1–2 business days, helping ensure consistent speed and reliability across its broad range of products. On-site enhancements, including expected delivery date visibility, provide customers with greater transparency and predictability when placing orders.

Advancing a Tech-Enabled Platform

Ongoing investments in technology and data at Zoro are making each customer’s experience more relevant to their specific needs. The company is embedding AI and ML capabilities directly into its platform, improving how customers discover products and navigate its broad assortment. Additional enhancements, including more personalized product collections and enriched product information, are designed to help customers find what they need faster and make more informed purchasing decisions.

Behind these capabilities is Zoro’s team based in Chicago and Janesville, WI, operating in a technology-first environment grounded in ownership and innovation. Rather than treating AI as a standalone tool, the company is integrating it directly into its platform, data, and decision-making processes, enabling team members to move faster, operate more efficiently, and continuously improve how the platform serves customers.

As Zoro looks ahead, the company remains focused on advancing how businesses buy industrial supplies online, while continuing to invest in the people, technology, and capabilities that fuel long-term growth.