C1 77 inch Class 4K Smart OLED TV w/AI ThinQ (Discontinued)

The answer is self-lit pixels. A self-luminous display technology that makes all the difference to your viewing experience. Unlike LED TVs that are restricted by backlight technology, LG OLED TVs are capable of extreme realism and thin designs. When it comes to picture quality, OLED beats LED hands down. That's because OLED has millions of self-lit pixels capable of producing perfect black and accurate color. The result is a viewing experience like no other. Put simply, OLED has millions of self-lit pixels that can turn on and off to achieve infinite contrast. It doesn't matter how many thousands of backlights they have, LED TVs will still be in OLED's shadow. If you're looking for a TV like no other, look no further. LG OLED TV is a work of art, a big-screen cinema, a portal to gaming worlds, and a front row seat to the biggest sporting events. It's everything you want TV to be. Dolby Vision IQ intelligently adjusts picture settings based on content genre and ambient surroundings, while Dolby Atmos delivers multi-dimensional surround sound — a powerful combination that produces breathtakingly cinematic results. FILMMAKER MODE turns off motion smoothing while preserving the original aspect ratios, colors, and frame rates. This accurately delivers the director's original vision, so you experience the film the way they intended.